THE "TARA WAY"
In reality what we "produce" is people (customers,
employees, owners, community at large, etc.). Our "products"
(models, yachts, etc.) are a necessary by-product & reflection of who we are
- they are only one method to improve
ourselves as "humane beings."
Tara's ethos - the "art of love
Our Vision is to become a Cooperative
structure using participation processes as part of our Open Management system.
In 2011 Tara will start to work with Cooperative structures for Bai Huong,
Cu Lao Cham.
Tara's employees and partners are
people expressing themselves in all aspects of their individual lives. We are creating a sustainable business by allowing the
freedom of the individual to experience themselves - and so we are supporting
the creation and continued development of sustainable communities.
We believe that many of us are faced with the reality of the "technology of
greed" vs. the "art
of love and compassion". The technology of greed can be seen as having
driven our economies and human beings to this point in our collective
experience, and now we are shifting towards
the "art of love and compassion".
We practice "a
fair days work for a fair days pay". "Fair trade
practices" often play lip service to the terminology - depending of course
on which side of the fence you sit on! At least partially due to today's economic practices far too many of the world's population are not able to begin
to experience "being humane".
It is our premise that today's
global economy is based on outdated assumptions and practices of greed and that changes
must be made if the world is to collectively move forwards. We
are not trying to change the world, only to recognize what is reality and to make
changes inside to ourselves in terms of our own lifestyles - including the way we do
our "busi-ness" (that activity that keeps us "busy"!).
Tara's real product is "people" and our environment - customers, employees, shareholders - everyone
is a stakeholder!
What we as a company sell as products and services to our customers is only one of our means of expressing ourselves, of providing
The company provides the tools for
stakeholders (employees, customers, local & global community, etc.) to
enhance their individual "human voice"- this is our core reason for being organized and using the medium of
business. If we fail to provide this then the company will close - no need
to be busy doing the wrong things!
To some of us sailing is a tool to express the humane state of 'being' - as
opposed to 'doing' - we believe human beings are 'beings' seeking to be
'humane'. Some individuals can find a deeper meaning in life through their
inner world, or 'human voice', being appropriately expressed through sailing.
The individual sailors state of
'being' is often demonstrated in their ability to be at 'one' with a
boat, and not to possess or be possessed by a boat. Tara products and services are designed, built and intended for use
within the context of enhancing the experience of being at "One".
Tara products and services, and the
entire way in which we organize and deliver, is designed to enhance the
employees and customers state of 'being' whilst respecting nature and it's
processes. We aim to pay a fair price for all
of our resources. We support environmental initiatives, such as sustainable
development - wherever possible precious natural resources such as wood are
sourced from sustainable forests.
Tara's medium of exchange within our community is the richness of the experience
of 'being' - this is above the exchange of money for payment of products and services we produce.
Tara always says and does the truth. Tara is an open, transparent & accountable
community based organ connecting our customers (customer, employee, community at
large, etc.). We
adhere to prudent business practices.
The market is inside Tara.
We are seeking to find ways as "humane beings". And as a result of all of
this we may just conduct some business together....and if we do not do business
together we just will that the ethos grows...!!
we able to do all of the above perfectly? No - some we are doing better
than others - but we are trying as we participate and move towards being more
loving and compassionate "humane beings".
Wood used in Tara
We are using wood from the Jack Fruit
tree ("Mit" in Vietnamese). These trees produce the wonderful jack fruit,
which is often exported as a dried fruit. Jack Fruit trees are grown using
"sustainable" means and are NOT from virgin or natural forests.
We use wooden frame packing and
cardboard, which can and should be recycled.
used in Tara custom yachts & boats
We prefer to build boats and yachts
If we want a traditional look and
feel we prefer wood epoxy - so the real strength is in the epoxy, allowing us to use wood
from "sustainable" resources. A quality unpainted wood epoxy boat looks
and feels wooden, yet has long life and low maintenance.
Meaning of the name "Tara"
In Buddhism the name "Tara" is
derived from the word to cross over - as in cross over the sea. In the
ancient Champa Kindgom spiritual centre of My Son, Central Vietnam, because she
represents love & compassion she was elevated to the status of the mother of all
Tara is the
Tibetan name for the Goddess "Kwan Yin" ("Shoa Lin"
or in Vietnam "Quan Am"). Kwan Yin is the patron
of Chinese seafarers who is revered for her goodness and mercy - and for whom
space is always found onboard a junk.
"Tara" is also the name of a mythical Irish
King - similar to the English King Arthur myth.